Hesoyam

Hesoyam is a web design studio that approached me with an urgent identity project — they needed the entire identity to be assembled in just one week. They knew exactly what they wanted and brought a mood board filled with Basquiat and street graffiti, as they felt it truly represented them. I conducted a quick research (given the tight one-week timeline), interviewed the studio, and quickly realized that expressive graphic elements were the right direction. However, I decided to shift the graffiti tone to something more unique and artistic. I blended this with Swiss-style typography and grid systems, creating a contrast between expression and order.